Portfolio

Experience

UX/UI Designer

Iterated across 30+ screens, refining features and design system components based on user research insights. Distilled findings from 30+ sessions to map critical friction points and architect end-to-end UX flows.

Design Systems / User Research / Interaction Design / Figma

Founder

Launched and scaled an art-focused SaaS to 300+ subscribers through organic, user-driven growth. Refined subscription content strategy using insights from 20+ user interviews and 3 usability studies, resulting in a 25% reduction in churn. Deployed A/B user flows and IA leveraging GA4 insights and Claude Code to improve completion rates and accessibility.

Usability Testing / A/B Testing / Responsive Design / User Retention / Front-End Development

UX/UI Designer

Spearheaded a mobile-first design initiative, delivering a responsive prototype within 1 month and launching on the App Store within 2 months. Closed the design-to-dev gap by embedding in sprint reviews and QA cycles, achieving pixel-accurate Figma-to-TestFlight handoff across all screen breakpoints with fewer than 5 revision rounds.

Mobile-First Design / Dev Handoff / Figma

UX Designer, Marketing Specialist

Redesigned program discovery flow for families navigating medical hardship, cutting average time-to-access from 5 steps to 2 within the first month of rollout. Drove 50% growth in cross-platform following by overhauling content strategy and aligning UX with brand voice across web and social. Partnered with program directors and key stakeholders to ship a unified design language used across cross-functional teams and donor-facing materials.

Information Architecture / User Research / Content Strategy

Founder

Grew Grumnaile to 2,500+ orders fulfilled by optimizing conversion through iterative product page design and purchase analytics. Designed end-to-end storefront UX from product photography to checkout flow, driving consistent organic growth.

Conversion Optimization / Analytics

Education

Bachelor of Business Administration – Marketing & Information Systems · GPA 3.8 · University Honors

Google

Stanford University

About

I'm Samuel, a UX designer focused on better user experiences through intuitive layout and storytelling. I've always been interested in the psychology of design, and love coordinating both research-backed and creative direction.

I graduated from UT Austin with a BBA in Marketing and Information Systems, then pursued my passion project Brushies while teaching myself UX through courses and a few good books. Now I work to polish my craft daily — whether that's through research, design systems, or code.

When I'm not working, you can find me doodling, listening to Madonna's '90s hits, or walking my two pups, Tink and Tilly.

Samuel Garvens